NS Winter Campaign
Advertising, Film
2011
Winter Campaign for the National Railways
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One day after Christmas we placed MINI boxes on the streets in Amsterdam with a big 99 Euro price-tag on it. The results: The YouTube video was viewed 100,000 times in just six days. Plus the box appeared on all the leading car blogs worldwide. What’s more important, the campaign was featured in magazines and received outstanding reviews on numerous trendwatching blogs. Sales figures: We achieved a 240% increase in the number of test drives in Januari 2010 compared to Januari 2009. Car sales rose by 73%.Advertising2011 -
Activation Campaign for Smiths salty buiscuits like Bugles, Hamka's and Wokkels. Get your own personalized party streamer.
Gouden Loeki nomination (april) 2011Advertising2011 -
We created a mobile Application to inform incoming and going travellers at Schiphol Airport about the rules of the Dutch Customs on endangered species, import taxes and souvenirs.
With this app travellers can inform themselves, in the Netherlands and abroad. It gives a clear overview per category of Dutch Custom laws. To comply with the max 430 euro import rule a currency converter was included. Furthermore this platform created a joint promotion with the WWF, World Wildlife Fund within the endangered species & plants category.
To create an extra buzz we created a Xray scanner using the native camera. These scans, including your own suitcase or backpack holding forbidden goods, can instantly be shared trough social networks.Advertising2011 -
TVC for a dutch internet, telecom and tv providerAdvertising, Film, Television2011 -
In the Netherlands young people who have a job are entitled to a tax refund, Averaging between 250 and 850 euro's. They only have to fill in some forms, which takes just half an hour. A big reward for a small effort. Still, the message won't stick because young people get 'scared away' when they 're contacted by the Tax Department. That's why we chose a different approach. We started campaigning for 3 fake recruitment agencies where young people could apply for a 'simple job that will pay very well.' When we had their attention we 'confessed' that the Dutch Tax Department is not a recruitment agency, but still the right adress for easy money. Radio- and bannerads created a run for the websites. And the targetgroup added a viral effect to the campaign. This resulted in 750.000 unique website visitors. With free publicity we reached a total of 2,5 million people.Advertising2011 -
Specsavers Opticians became the official sponsor of KNGF Guidedogs in 2008. The brief was to use this alliance to make KNGF Guidedogs more relevant to a broader audience.
We let the visitors to Specsavers Opticians experience how it feels to be visually handicapped, without any warning, by hiding a pair of sunglasses with completely dark lenses in the rack between the regular sunglasses. The price tag explained Specsavers' sponsorship of KNGF Guidedogs and gave the customer the opportunity to sponsor the charity as well.
As the promotion ran in August almost 50% of the Specsavers clients in 90 different stores experienced the special sunglasses and found out about the alliance in a impactful way. The promotion also got a lot of free media attention.Advertising2011 -
Online campaign for BMW. In 2009, two BMW 3 Series cars, rigged up with high-tech equipment such as webcams, audio and GPS drove through the country for two weeks picking up people from work or home, for a test drive.
These test drives could be followed live on the website interactieveproefrit.nl. We created a platform with tools for transparent interaction between BMW target groups: site visitors could follow the car on a map and look over the shoulders of the drivers. Each car had a phone number, so visitors could ask the driver questions about the car. The test drivers gave their opinions on the car by text message, which then appeared on the website.
The Interactive Test Drive was easily integrated with sites and blogs thanks to the widget. Drivers had the opportunity to take exciting routes, such as the Zandvoort Race Circuit and The Kombaan, where the cars could travel at a very high speed.Advertising, Automotive Design2011 -
TVCAdvertising, Film2011 -
Restaurant Freud is a foundation that gives ex-psychiatric patients the opportunity to work and make a fresh start in society. But just as important, the kitchen is known for it’s high standard and use of fresh, biological ingredients.Advertising2011 -
Restaurant Freud is a foundation that gives ex-psychiatric patients the opportunity to work and make a fresh start in society. But just as important, the kitchen is known for it’s high standard and use of fresh, biological ingredients. At first the locals weren't too enthusiastic about this restaurant so we used this sentiments to create a mindswitch.
Copy heading: A psychiatric patient with a carving knife is active in this neighbourhood. Bodycopy: His name is Henk. Drop by and taste his mouth-watering steak with carrots and chesnut mushrooms.Advertising2011 -
TVCAdvertising2011 -
Print campaignAdvertising2011 -
One out of eight women has to deal with breast cancer in her life. You can do something for them, buy Pink Ribbon Magazine.Advertising, Film2011 -
Public awareness campaign for GreenpeaceAdvertising2011 -
Print for Gamma (DIY) in 2008 when Hillary Clinton was still favourite to become the Republican candidate for the Presidential Elections.Advertising2011 -
Public Faces is a collection of 're-portraits' of weather-beaten advertising posters in European cities. These 'public portraits' of politicians, pop stars, actors and models entice the public to vote or to buy something, or to convince people of a point of view. Entire teams of photographers, stylists, make-up artists, art directors and designers are behind all these images, working together to create the desired result: a strong, convincing image that works in an urban setting. That is, until the weathering and deterioration begin: the images are subject to the elements that eat away at the paper, ink and glue, distorting the image into a new portrait that triumphantly re-emerges or quickly turns into a mere shadow of its former self. For several (non-commercial) creative projects, such as Public Faces, check www.thomvanrijckevorsel.comPhotography, Fine Arts, Illustration2011
