Activation Campaign for Smiths salty buiscuits like Bugles, Hamka's and Wokkels. Get your own personalized party streamer.

Gouden Loeki nomination (april) 2011

Specsavers Opticians became the official sponsor of KNGF Guidedogs in 2008. The brief was to use this alliance to make KNGF Guidedogs more relevant to a broader audience.

We let the visitors to Specsavers Opticians experience how it feels to be visually handicapped, without any warning, by hiding a pair of sunglasses with completely dark lenses in the rack between the regular sunglasses. The price tag explained Specsavers' sponsorship of KNGF Guidedogs and gave the customer the opportunity to sponsor the charity as well.

As the promotion ran in August almost 50% of the Specsavers clients in 90 different stores experienced the special sunglasses and found out about the alliance in a impactful way. The promotion also got a lot of free media attention.

Tour de Zafira was Opel’s game during the Tour de France. The Opel Zafira Tourer is a car with a Flex-Fix system, a bike carrier that can hold up to four bikes. Four Facebook friends had to team up to win the game. They individually had to provide the right answer to questions about the Tour. Apart from the right answers, the speed of answering was crucial for the team to get a position in the ranking. The winner of this trivia game could win a bike trip to France with this bike-friendly car.

Online campaign for BMW. In 2009, two BMW 3 Series cars, rigged up with high-tech equipment such as webcams, audio and GPS drove through the country for two weeks picking up people from work or home, for a test drive.

These test drives could be followed live on the website interactieveproefrit.nl. We created a platform with tools for transparent interaction between BMW target groups: site visitors could follow the car on a map and look over the shoulders of the drivers. Each car had a phone number, so visitors could ask the driver questions about the car. The test drivers gave their opinions on the car by text message, which then appeared on the website.

The Interactive Test Drive was easily integrated with sites and blogs thanks to the widget. Drivers had the opportunity to take exciting routes, such as the Zandvoort Race Circuit and The Kombaan, where the cars could travel at a very high speed.